6 Programme sections 4 Benelux retailers

Not a training course.
An intelligence portal.

The Customer Commercial Profile (CCP) programme is a premium digital resource environment giving PepsiCo commercial stakeholders direct access to retailer dashboards, interpreted insight reports, concept refreshers, and wider market context — all in one structured online area.

Designed for strategic account managers, category and insights leads, revenue management stakeholders, and commercial leaders who need a clear, evidence-based picture of their Benelux retail customers.

CCP · Customer Commercial Profile · Benelux Retailers · FY25 / FY24
Programme Structure

Six sections. One complete intelligence resource.

Each section serves a distinct purpose. Together they give you everything needed to understand, interpret, and apply the CCP lens to each retailer.

Customer Commercial Profile Roadmap — multi-screen commercial intelligence environment with retail display fixture Section 01

Programme Navigator

Introduces the online area, explains CCP, and shows the six-part resource roadmap — how the sections connect and how to move through them efficiently.

Concept Refresh — three video screens in a premium intelligence studio displaying Financial Roadmap, Retailer P&L, and GMROI concept animations Section 02

Concept Refresh

Three short videos refreshing the core financial concepts and KPI language — The Financial Roadmap, Retailer P&L, and GMROI — used throughout the dashboards and insight reports.

CCP Dashboard Library — premium intelligence hub with glowing arcs flowing into dashboard slide pages showing bar charts, data tables and value triangle Section 03

CCP Dashboard Library

Direct access to four retailer CCP dashboard PDFs — the evidence layer of KPIs, charts, trends, and value drivers structured around the Financial Roadmap.

Customer Insight Reports — multi-screen analytical environment displaying interpreted retailer data and report documents Section 04

Customer Insight Reports

Four retailer-specific interpreted reports explaining what the dashboard evidence means commercially — covering KPI overview, value triangle, strategic priorities, and commercial implications.

Additional Market Resources — global grocery retail intelligence environment showing Top 100 worldwide retailers Section 05

Additional Market Resources

The Top 100 Global Grocery Retailers series — ten episodes providing wider horizontal market context across regions, channels, rankings, and global patterns.

Live Resource Briefing — professional workspace with multi-screen dashboard display and laptop for the live orientation session Section 06

Live Resource Briefing

A live orientation session walking through the online area, connecting the Financial Roadmap to the dashboards and insight reports, and answering practical navigation questions.

4
Retailer CCP
Dashboards
4
Customer Insight
Reports
3
Concept Refresh
Videos
10
Global Market
Resource Episodes
You're all set

Everything is ready for you.

Your access to the CCP Next-Gen BNL 2026 programme is confirmed. Use the button below to go directly to the online area and begin exploring.

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