Section 01
Programme Navigator
Introduces the online area, explains CCP, and shows the six-part resource roadmap — how the sections connect and how to move through them efficiently.
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The Customer Commercial Profile
Not a slide deck.
Sample Available
Customer Commercial Profiles · 2026
The Customer Commercial Profile
Intelligence Environment
Up to six sections, including key concept overviews, dashboards, and insight reports — structured for CPG commercial stakeholders who need fast, evidence-based commercial insight into their customers.
6
Programme sections
2
Reports per customer
Not a slide deck.
An intelligence portal.
The Customer Commercial Profile (CCP) programme is a premium digital resource environment giving CPG commercial stakeholders direct access to customer dashboards, interpreted insight reports, concept refreshers, and wider market context — all in one structured online area.
Designed for strategic account managers, category and insights leads, revenue management stakeholders, and commercial leaders who need clear, evidence-based commercial insight into their key customers.
Programme Structure
Section 01
Section 02
Section 03
Section 04
Section 05
Section 06
Six sections. One complete intelligence resource.
Each section serves a distinct purpose. Together they give access to everything needed to understand, interpret, and apply the CCP lens to each customer.
Section 01
Section 02
Concept Refresh
Three short videos refreshing the core financial concepts and KPI language — The Financial Roadmap, Retailer P&L, and GMROI — used throughout the dashboards and insight reports.
Section 03
CCP Dashboard Library
Direct access to customer CCP dashboard PDFs — the evidence layer of KPIs, charts, trends, and value drivers structured around the Financial Roadmap.
View sample dashboard
Section 04
Customer Insight Reports
Customer-specific interpreted reports explaining what the dashboard evidence means commercially — covering KPI overview, value triangle, strategic priorities, and commercial implications.
View sample report
Section 05
Additional Market Resources
The Top 100 Global Grocery Retailers series — ten episodes providing wider horizontal market context across regions, channels, rankings, and global patterns.
View sample episode
Section 06
Live Resource Briefing
A live orientation session walking through the online area, connecting the Financial Roadmap to the dashboards and insight reports, and answering practical navigation questions.
Sample Content Available
Section 3: CCP Dashboard Library
The CCP Dashboard Library gives direct access to customer-specific data reports covering KPIs, value drivers, financial performance, and strategic context. The Ahold Delhaize FY25 dashboard is available to view in full below. The number of customer profiles included in a programme is agreed with each client based on their target markets and channel scope.
Sample Content Available
Section 4: Customer Insight Reports
The Customer Insight Reports move from evidence to interpretation — explaining what the CCP dashboard data means commercially for each customer. Each report uses the same six-part structure. The Ahold Delhaize report is available to view in full below.
01
KPI Overview
02
Value Triangle Summary
03
Priority Considerations
04
Commercial Implications
05
Four-Box Strategic Summary
06
Strategic Negotiation Matrix
Ahold Delhaize
View Report
Interactive · opens in new tab
Customer #2
As Agreed
Customer #3
As Agreed
Customer #4
As Agreed
5
Online menu
areas
areas
6
Customer dashboard
slides
slides
6
Customer insight
report sections
report sections
?
Your number of
target customers
target customers
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Ready to build a CCP Intelligence Environment for your key customers?
We build CCP intelligence reports for FMCG commercial teams. If you'd like to see what a CCP would look like for key customers in your sector or channel, let's talk.