6 Programme sections 4 Benelux retailers

A commercial intelligence resource and a capability-building solution.

The Customer Commercial Profile (CCP) solution is a set of digital resources that give CPG commercial stakeholders direct access to customer dashboards, interpreted insight reports, intelligence packs, capability concept refreshers, and wider market context. CCP can be delivered in a structured online programme format or as individual digital resources, depending on your need and use case.

Designed for strategic account managers, category and insights leads, revenue management stakeholders, and commercial leaders who need a clear, evidence-based commercial insight into their key customers. This PepsiCo showcase page is based on a live deployment of the CCP solution for selected Benelux retailers.

CCP · Customer Commercial Profile · Benelux Retailers · FY25 / FY24
Programme Structure

Six sections. One complete intelligence resource.

Each section serves a distinct purpose. Together they give access to everything needed to understand, interpret, and apply the CCP lens to each customer.

Customer Commercial Profile Roadmap — multi-screen commercial intelligence environment with retail display fixture Section 01

Programme Navigator

Introduces the online area, explains CCP, and shows the six-part resource roadmap — how the sections connect and how to move through them efficiently.

Concept Refresh — three video screens in a premium intelligence studio displaying Financial Roadmap, Retailer P&L, and GMROI concept animations Section 02

Concept Refresh

Three short videos refreshing the core financial concepts and KPI language — The Financial Roadmap, Retailer P&L, and GMROI — used throughout the dashboards and insight reports.

CCP Dashboard Library — premium intelligence hub with glowing arcs flowing into dashboard slide pages showing bar charts, data tables and value triangle Section 03

CCP Dashboard Library

Direct access to four customer CCP dashboard PDFs — the evidence layer of KPIs, charts, trends, and value drivers structured around the Financial Roadmap.

View sample dashboard
Customer Insight Reports — multi-screen analytical environment displaying interpreted retailer data and report documents Section 04

Customer Insight Reports

Four customer-specific interpreted reports explaining what the dashboard evidence means commercially — covering KPI overview, value triangle, strategic priorities, and commercial implications.

View sample report
Additional Market Resources — global grocery retail intelligence environment showing Top 100 worldwide retailers Section 05

Additional Market Resources

The Top 100 Global Grocery Retailers series — ten episodes providing wider horizontal market context across regions, channels, rankings, and global patterns.

View sample episode
Live Resource Briefing — professional workspace with multi-screen dashboard display and laptop for the live orientation session Section 06

Live Resource Briefing

A live orientation session walking through the online area, connecting the Financial Roadmap to the dashboards and insight reports, and answering practical navigation questions.

The Evidence

Customer Dashboards

The CCP Dashboard Library gives direct access to retailer-specific data reports covering KPIs, value drivers, financial performance, and strategic context. The Ahold Delhaize FY25 dashboard is available to view in full below. The remaining three retailer dashboards are included in the full programme.

Albert Heijn Belgie CCP Dashboard — FY24 (restricted)
Full Programme Access
Delhaize Le Lion CCP Dashboard — FY24 (restricted)
Full Programme Access
Jumbo CCP Dashboard — FY25 (restricted)
Full Programme Access
The Interpretation

Customer Insight Reports

The Customer Insight Reports uses our CCP accelerator to move from evidence to interpretation. The reports explain what the CCP dashboard data means commercially for each customer. Each report uses the same six-part structure. An overview of the Ahold Delhaize report can be viewed within the video below.

01
KPI Overview
02
Value Triangle Summary
03
Priority Considerations
04
Commercial Implications
05
Four-Box Strategic Summary
06
Strategic Negotiation Matrix
Albert Heijn Belgie Customer Insight Report — FY24 (restricted)
Albert Heijn Belgie

Albert Heijn Belgie

Customer Insight Report FY24
Full Programme Access
Delhaize Le Lion Customer Insight Report — FY24 (restricted)
Delhaize Le Lion

Delhaize Le Lion

Customer Insight Report FY24
Full Programme Access
Jumbo Customer Insight Report — FY25 (restricted)
Jumbo

Jumbo

Customer Insight Report FY25
Full Programme Access
The Intelligence Pack

From insight report to ready-made JBP support pack.

A great customer insight report is a powerful resource — but commercial teams need it transformed into a working customer profile, in a PowerPoint template, ready for their strategic customer planning activities. The CCP accelerator does that conversion for you — turning the KPIs, value drivers, and strategic summary already in the report into a structured, on-brand deck built to support customer strategy and JBP activities. No manual rebuilding, no re-keying data, no starting from a blank page. See it happen end-to-end below.

PepsiCo · Benelux Retailers · 2026
4
Retailer CCP
Dashboards
4
Customer Insight
Reports
3
Concept Refresh
Videos
10
Global Market
Resource Episodes
Next Step

Ready to use CCP to accelerate commercial intelligence for your key customers?

We build CCP intelligence reports for PepsiCo commercial teams. If you'd like to see what a CCP would look like for key customers in your region, market or channel, click below to reach out to us directly.

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