Section 01
Programme Navigator
Introduces the online area, explains CCP, and shows the six-part resource roadmap — how the sections connect and how to move through them efficiently.
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The Customer Commercial Profile
Not a training course.
Sample Available
PepsiCo · Benelux Retailers · 2026
The Customer Commercial Profile
Intelligence Environment
Six sections. Four retailers. Dashboards, insight reports, concept videos, and global market context — structured for PepsiCo commercial stakeholders who need fast, evidence-based access to their retail customers.
6
Programme sections
4
Benelux retailers
Not a training course.
An intelligence portal.
The Customer Commercial Profile (CCP) programme is a premium digital resource environment giving PepsiCo commercial stakeholders direct access to retailer dashboards, interpreted insight reports, concept refreshers, and wider market context — all in one structured online area.
Designed for strategic account managers, category and insights leads, revenue management stakeholders, and commercial leaders who need a clear, evidence-based picture of their Benelux retail customers.
CCP · Customer Commercial Profile · Benelux Retailers · FY25 / FY24
Programme Structure
Section 01
Section 02
Section 03
Section 04
Section 05
Section 06
Six sections. One complete intelligence resource.
Each section serves a distinct purpose. Together they give access to everything needed to understand, interpret, and apply the CCP lens to each retailer.
Section 01
Section 02
Concept Refresh
Three short videos refreshing the core financial concepts and KPI language — The Financial Roadmap, Retailer P&L, and GMROI — used throughout the dashboards and insight reports.
Section 03
CCP Dashboard Library
Direct access to four retailer CCP dashboard PDFs — the evidence layer of KPIs, charts, trends, and value drivers structured around the Financial Roadmap.
View sample dashboard
Section 04
Customer Insight Reports
Four retailer-specific interpreted reports explaining what the dashboard evidence means commercially — covering KPI overview, value triangle, strategic priorities, and commercial implications.
View sample report
Section 05
Additional Market Resources
The Top 100 Global Grocery Retailers series — ten episodes providing wider horizontal market context across regions, channels, rankings, and global patterns.
View sample episode
Section 06
Live Resource Briefing
A live orientation session walking through the online area, connecting the Financial Roadmap to the dashboards and insight reports, and answering practical navigation questions.
Sample Content Available
Section 3: CCP Dashboard Library
The CCP Dashboard Library gives direct access to retailer-specific data reports covering KPIs, value drivers, financial performance, and strategic context. The Ahold Delhaize FY25 dashboard is available to view in full below. The remaining three retailer dashboards are included in the full programme.
Sample Content Available
Section 4: Customer Insight Reports
The Customer Insight Reports move from evidence to interpretation — explaining what the CCP dashboard data means commercially for each retailer. Each report uses the same six-part structure. The Ahold Delhaize report is available to view in full below.
01
KPI Overview
02
Value Triangle Summary
03
Priority Considerations
04
Commercial Implications
05
Four-Box Strategic Summary
06
Strategic Negotiation Matrix
Ahold Delhaize
View Report
Interactive · opens in new tab
Albert Heijn Belgie
Full Programme Access
Delhaize Le Lion
Full Programme Access
Jumbo
Full Programme Access
4
Retailer CCP
Dashboards
Dashboards
4
Customer Insight
Reports
Reports
3
Concept Refresh
Videos
Videos
10
Global Market
Resource Episodes
Resource Episodes
Next Step
Ready to explore the full programme?
The CCP Next-Gen BNL 2026 programme is available to PepsiCo commercial stakeholders. To request full access, reply to your invitation email or reach out to us directly.